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Show Notes
Jenny Wemert
Jenny Wemert, Team Leader of Wemert Group Realty, has created a culture of service, relationships, and doing the right thing that’s captured in the term “WeMates.”
In this conversation, Jenny walks us through what it takes to take your teamerage or brokerage independent - from living up to promises, getting clear on your value prop, and getting big enough, to developing your training, tech stack, and systems.
Watch or listen for her insights into:
- The need to hire and the inability to train for a servant heart
- The need to “stay human” even as our ability to dictate and measure activities grows (result: 50% repeat and referral rate)
- The meaning behind the acronym WeMates, their language for teammates
- Why team members don’t compete internally and how they stay in their highest value areas (and what the 3 main activities are)
- Three specific lessons learned in her shift out of production and into team leadership
- The way your splits slide with your value prop
- The front-of-house / back-of-house structure of team leadership
- Shifting the brokerage from Keller Williams to independent (their motivation, as well as advice for others)
- What you miss when you leave a big brand and brokerage
- Why profitability is incredibly hard in the middle (small teams as highly profitable, large teams as less profitable but scaled, and the “black hole” middle)
- Why leverage and loneliness are driving experienced agents into teams
- What aspiring team leaders should be thinking about in preparation for the change
At the end, she shares her appreciation for Russell Rhodes, thrift shopping, a years-old WeMobile, and connecting and consuming via her phone.
