Your guide to starting, growing, and optimizing a real estate team.

When should you make your first, full-time operations hire? Where do you find this person? How do you pay them? Get the answers you need for ops success!

Get insights into agent recruiting from developing your value proposition and agent avatars to screening and interviewing based on data from tens of thousands of real estate agents.

Join the co-founders of Lab Coat Agents for insights into trends in social media, content marketing, AI, and other tools and tech.

Successful implementation of real estate tech requires clarity on the problem and solution and commitment to iteration. Learn from two leaders building solutions for their real estate teams.

Get tips to leverage generative AI and agentic AI to improve your marketing and marketing operations - including several specific AI-related tools to help you get it done.