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Show Notes
Drew Coleman and Mark Hiller
This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon
Mark Hiller
Finding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons from that person and process, explains how he preserved profits as his housing market slowed to a halt, and gives you specific tips for working successfully with virtual assistants.
Go inside Hiller Group, a 12-agent, 5-staff, 8-VA team in Niceville, Florida.
Watch or listen for insights from Mark on:
What allowed him to double his transaction count and start his team
Specific things his Director of Operations did to set them up to double agent count without adding any additional cost
How they successfully integrated 8 VAs into their organization and how they’re tasked
Why quarter-to-quarter planning makes more sense for his team than annual planning
How he preserved profit while losing 100 transactions as the housing market halted back in 2022
A top takeaway for you: “You can’t scale chaos. Get your people aligned and watch the business become fun again.”
His top takeaway from Unlock (standards!)
Drew Coleman
Opt Real Estate is a 100-person company on pace to for 1,000 transactions and more than $500M in sales. But for Founder Drew Coleman, that’s not a goal - it’s an outcome of a dedication to “fabled service” for agents and their clients.
Be sure to listen for a great Olympics metaphor that serves as an important reminder and even a caution about recruiting and retention!
Watch or listen for insights from Drew on:
His goal of becoming “the best brokerage that’s ever existed,” how it’s like a team, and what “best” means
Who’s successful in the Opt system
The transformative nature of FUB’s open API and how tools like Sisu, Rokrbox, StackWrap, and HouseWhisper help
The value of in-house and offshore talent
What they walk agents through for annual business planning
An AI solution they’re working on for 2026
A top takeaway for you: “Success requires two things: a path for agents to grow and a culture that fuels, not drains, their momentum.”
His top takeaway from Unlock (Zillow Pro!)
Watch this episode on real estate success in 2026:
Listen to this episode on real estate success in 2026:
