Profitability vs Durability with George Laughton and Billy Hobbs

Show Notes

Billy Hobbs and George Laughton

Founder and team leader George Laughton is focused on top-line revenue growth. COO Billy Hobbs is focused on expense management and operational efficiency.

Both have an eye on net operating income, but neither is cuffed to the numbers or focused on making a specific margin at all costs.

Ultimately, they’re working to build a durable business - one that’s healthy enough to adapt to and endure changes in market conditions, technologies, regulations, and anything else they face as a real estate team.

George and Billy were our first two guests in our Inside The Laughton Team series, in which we met and learned from eight different leaders in their 200-agent, 25-staff, and 5-office organization in Phoenix, Arizona.

They’re back on the show and together in this episode to share ideas on profitability, trust, consumer experience, video messages, transaction coordination, the infinite game, and “the EKG of the business.”

Watch or listen for insights into:

Recognizing the need for and value of trust, intuition, and patience within the team
Getting a snapshot of the team today (agent count, staff size, year-over-year growth)
Running the organization on a modified version of EOS (and why they modified it) and how they prioritize problems and opportunities
Elevating consumer experience through video communication
Creating the most consistent and efficient agents possible
Improving CRM, transaction management, and business intelligence over the past 7 years and through 10x agent count - and having one place to access everything from the macro level down to micro details
Creating a durable, profitable business that shields your people through different seasons and different markets
Watching out for the “it’s only”s that eat into profit
Evaluating the ROI of lead sources and keeping an eye on originating source on every conversion
Judging the effects of the NAR settlement as a net positive so far

At the end, learn about Apple update insights, too-effective Instagram ads, and empty health hacks.