Living In The Leads: Systems and Tools To Increase Conversion

Lauren Bowen

We’re kicking off the calendar year in a familiar way on Real Estate Team OS - with Lauren Bowen sharing practical tips on lead sources and lead conversion for the third year in a row!

A thoughtful and generous expert on this topic, Lauren now serves as SVP of Lead Generation and Conversion for LPT Realty. In the role, she consults with teams of all sizes. In this episode, she shares what she’s learning and teaching!

For 2026, Lauren delivers for you a simple process to improve lead conversion and ROI, the most common issues she sees in the databases of small, medium, and large sized teams, specific tech recommendations by team size, the what, who, why, and how of “living in the leads,” and other ways to drive big results with incremental improvements.

Watch or listen for the Jon Cheplak-inspired mantra: tiny hinges swing big doors.

Watch or listen for Lauren’s insights into:

• The value of getting clear on your purpose
• How she developed an expertise in lead sources and lead conversion, one small step at a time
• A simple process to improve lead follow up (do this right now)
• Why and how she became SVP of Lead Generation and Conversion with LPT Realty after a decade with Robert Slack Real Estate
• The most common issue when she gets into a team leader’s CRM and database and how to solve it (note: the ROI of PPC)
• Primary issues team leaders and ops leaders face by team size
• Specific tech for retargeting, texting, database, and accountability by team size
• The what, who, how, and why of “living in the leads”
• What’s never changed about lead conversion in the decade she’s been in the business

At the end, learn about Magic basketball, frivolous chickens, and physical books.

Watch this episode on systems and tools for lead conversion:

Listen to this episode on systems and tools for lead conversion:

Mentioned in this episode:

→ Ep 011 Lauren Bowen on 16 Lead Sources for 800 Agents https://www.realestateteamos.com/episode/lauren-bowen-robert-slack-coo-lead-sources-team-leaders
→ Ep 051 Lauren Bowen on Lead Quality vs Lead Quantity https://www.realestateteamos.com/episode/real-estate-lead-source-quality-quantity-lauren-bowen-robert-slack
→ Techtember and Julia O’Buckley: https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX
→ FUBCON Sessions and Jon Cheplak: https://www.youtube.com/playlist?list=PLCJiXNo93cVopyNz34nrcV-kVacpWjvAm

Connect with Lauren Bowen:

→ Email: Lauren.Bowen at LPT dot com
→ Call or text: (352) 843 3434

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/