Why This Real Estate Team Hired a Chef for Lead Generation

Cindi Featherston-Shields

A full-time chef.
A margarita machine.
Live bands.
Charcuterie boxes.
Golf trips.
A consignment shop.
An animal welfare nonprofit.

Are any of these on your list of real estate team lead generation tactics? Probably not.

Who are they a fit for? Someone who’s delivering “what’s needed in our area.” Someone who’s in production because “leadership without proximity loses power.” Someone who’s invested in growing community.

Yes, Cindi Featherston-Shields explains how she runs a daily accountability call with her team, who fits her agent avatar, which staff positions provide agent leverage, and why she’s positioned for 2.5x growth of her 41-agent team.

But throughout this conversation, she also exemplifies community as strategy and heart as differentiator.

Watch or listen for Cindi’s insights into:

• The outcomes of a daily accountability call with your whole team
• Buying a brokerage as a 20-something who was just 2 years into the business (and growing it to 5 offices and 120+ agents even though half the agents walked out on day one)
• The liability in a brokerage model versus a team model
• Why they hired a full-time chef (as a key to their lead generation strategy)
• Throwing events for prospects, clients, and agents without going into your own pocket
• Leadership without proximity loses power (or: why to stay in sales production!)
• Building a niche in golf course communities and bringing other agents into it
• Leaders creating leaders
• The power and role of the Top 50 list
• The 8 staff positions that support the 41-agent team
• Why she can grow by 2.5x from here
• How an animal welfare nonprofit, an upscale consignment shop, a warehouse, a moving truck, and a line of jams and jellies ties into her real estate business

At the end, learn about cheering at the US Senior Open, accepting frivolous items as a frugal person, and learning about AI while traveling the world.

Watch this episode on community-based marketing:

Listen to this episode on community-based marketing:

Related episodes you’ll enjoy:

→ Mike Schumm on profitability https://www.realestateteamos.com/episode/real-estate-team-profit-business-turnaround-mike-schumm
→ Amy Stockberger on clients for life https://www.realestateteamos.com/episode/real-estate-clients-for-life-amy-stockberger
→ Carol Foderick on working by referral https://www.realestateteamos.com/episode/hidden-math-referral-only-real-estate-team-growth-carol-foderick

Connect with Cindi Featherston-Shields:

→ https://www.facebook.com/cindi.featherston
→ https://www.instagram.com/cindifeatherstonshields/
→ https://www.tiktok.com/@cindifeatherston.shields

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com
‍→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/