Growing a Profitable Indie Brokerage Powered by Inbound Leads

Ryan Fitzgerald

Why make 300 cold calls per day if you don’t have to?

That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way.

Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike.

Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it.

Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026.

Watch or listen for Ryan’s insights into:

• The role of trust within a team
• Too many inbound leads as the start of a team
• The staff and culture of a 40-agent brokerage selling about a house a day
• Why his Director of Growth and Strategy is “one of the best hires I’ve ever made” (and how it happened)
• Considering indie brokerage vs real estate team
• The role of brand in attracting and retaining high-performing agents
• Turning down teams that want to join your team or brokerage
• How they create agent-facing video content
• The basics of a great website that produces leads and phone numbers every day
• The “crazy and even chaotic” situation with SEO right now
• The basic, boring truth about tomorrow’s successful teams and brokerages

At the end, learn about a great coaching experience, physical books, and walking with your own thoughts.

Watch this episode on inbound leads:

Listen to this episode on inbound leads:

Mentioned in this episode:

→ Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-eric-bramlett-partners

Connect with Ryan Fitzgerald:

→ https://www.facebook.com/fitzy1577
→ https://www.instagram.com/ryanfitzgerald__/
→ https://agentloft.com/
→ https://raleighrealty.com/

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/