Tiffany Gelzinis on Patience, People, Process, and Profit
52 min
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Show Notes
Tiffany Gelzinis
Tiffany Gelzinis became a real estate agent after building a career as a marketing leader in industries like chemical manufacturing, construction, and defense and space manufacturing.
She started her team early on - and her production supported and cash flowed the team. She shares successes and mistakes she made on the way - including the challenge of the shift to team leader.
Watch or listen to this episode for insights into:
- The need for patience with the process and with your people
- Why dollars and cents are trailing indicators and what to pay more attention to instead
- Specific practices for reinforcing and celebrating team culture and core values
- How apprenticeship is designed and how it helps agents new to the team
- “The most challenging time of building a team” (going from high-performing agent to team leader)
- How to get agents more productive without having time to hold any hands
- Solutions to common recruiting challenges (especially if you’re recruiting from out of the industry)
- The “Base Plus” compensation model and its benefits
- The regret of trying to grow the team faster than her model would allow
- Creating more leverage for agents
- Overcoming the problem of “got a minute” conversations … gracefully and productively!
- What she learned by auditing her time (and why she recommends it)
- Advice for agents thinking about starting a team
- Reasons an agent should consider joining a team (and the reasons they don’t)
- Why your GCI doesn’t mean as much as you think
At the end, Tiffany shares why she appreciates Renee Funk, one key task she’s not yet levered, and how she gets ideas by creating proximity to others.
