The 150-Agent Real Estate Team Built with Zero Recruiting

Dylan Nonaka

The Agency Team is the #1 real estate team in Hawaii. They recently achieved their first 100-unit month. They recently expanded beyond the islands to the mainland. They’ve grown to 150 agents.

And they’ve done it all with zero recruiting.

How? Attraction.

On day one, team leader Dylan Nonaka created a “culture code” that focuses on family and relationships and emphasizes the abundance mindset and pay-it-forward practice.

Two channels that help attract agents and clients to them: video and social media.
Two concepts you’ll hear in this episode: “your vibe attracts your tribe” and “who not how.”

Watch or listen to this conversation with Dylan Nonaka for insights into:

• The main elements of a strong team foundation
• How he developed his culture code and how it’s benefitted the team since day one
• How a few friends came together to create what’s become a 150-agent team
• A key expense that grows as the business grows
• The two cultural characteristics and two sources of agents that prevent him from having to do any outbound recruiting at all
• Why he’ll always do his social media himself
• When, why, and how he committed to consistently creating videos
• Why his videos aren’t about entertainment or even lead generation
• Why he looks at attribution, conversion rate, and ROI in a global way
• How team members get involved in the YouTube channel
• “Who Not How” as the philosophy for market expansion
• How he found the person who started in a role he didn’t know he needed and who’s become COO

At the end, learn about Javelin Squad with 3rd Battalion, 7th Marine Regiment, about never paying for a haircut, about being forced to be fully present, and why “the devil lives in the white space.”

Listen to this episode on client and agent attraction:

Listen to this episode on client and agent attraction:

Mentioned in this episode:

→ https://whonothow.com/ 
→ https://unlockconference.com

Connect with Dylan Nonaka:

→ https://www.instagram.com/konabroker/ 
→ https://www.youtube.com/channel/UCNtK6ItXmpLIPB7FWUSsyyw

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/